![]() It’s a myth-busting classic, filled with scientific discovery so it feels different from the more traditional business textbooks. How brands grow is a book largely about fundamental marketing principles: brand growth, how advertising works, price promotions and loyalty programs. or be left hopelessly behind."-Joseph Tripodi, The Coca-Cola Company "Until every marketer applies these learnings, there will be a competitive advantage for those who do."-Mitch Barnes,The Nielsen Company "A scientific journey that reveals and explains with great rigour the Laws of Growth."-Bruce McColl, Mars Incorporated "This book puts marketing's myth-makers, of which there are many, in their proper place."-Thomas Bayne, MountainView Learning "A truly thought-provoking book."-Timothy Keiningham, IPSOS Loyalty "The evidence in this book should make any marketer think hard about how they manage their brands."-Kevin Brennan, General Manager, Snacks and Marketing Director, Kellogg UK "This book should be required reading on any marketing course."-Colin McDonald, the 'father' of Single-Source analysis and author of Tracking Advertising & Monitoring Brands "There is competitive advantage here for those who understand and follow this book's lessons."-Jack Wakshlag, Chief Research Officer, Turner Broadcasting Systems, Inc. And I laughed out loud at his characterisation of supposedly committed consumers as "uncaring cognitive misers"."- Marketing Week ".marketers need to move beyond the psycho-babble and read this book. Reading Sharp's critique of the cult of differentiation made me smile. ![]() ![]() It's a book I wish I had the intelligence to write. "More than anything else, however, I'm just plain envious. ![]()
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